I can not agree with that. Yes Sony Quad channel is costly even and you need buy sub separately, other side Hisense is much cheaper but yea still over 1000$ and look at Samsung soundbar system and other high-end devices, cost much more than 2000$ and yet Ultimea create a Line of their own Soundbar system, that Sound very good and for the price that most User can afford.
Other brands focus can play many formats not only Dolby Atmos and generic Surround and they have many tech features or more complicated like automatically adjusted all Speakers by using Mic, something that Ultimea dont have at all, well users need to pay in the price of the device. Ultimea no need to create Insane complicate Quad channel system but simple with good HUB similar to Hisense give us little more settings in the app like change volume of the single unit that users asking right now, for their Ultimea system.
I have hope that Ultimea is the Company that will beat most of the brands in the future, if they will show what they can do.
I think they can afford to create a quad system, is not a NASA rocket with the right price, basic features that users asks and